Line of women's yoga clothing from BMW

BMW has just released a lineup of "BMW-inspired" women's yoga apparel. The yoga ware includes a jacket, pants, ¼-zip shirt and, of course, a tote bag in which to stuff all the apparel.

Now the BMW logo on your clothings confirms to everyone else attending yoga class that you're not merely wearing just any old downmarket content at all! Overall, a great branding stunt that will make the clientele of BMW feel more proud of possessing a BMW and thus depicting their loyalty and aiding in branding and image presentation of the auto major in their own way!